Double Your eBay Sales In 30 Days!
Understanding how eBay users choose what to buy with their money is crucial to your success and should come first.
They all use the same tool to find auction ads, regardless of the type of buyer they are or where they are from;
Rarely do customers select "Search Title and Description" and begin looking through the more specialized results. The checkbox isn't even a choice on eBay's home page; you have to conduct an "Advanced Search" to even see that choice. This only serves to emphasize how important your title keywords are.
Some people choose to search rather than browse categories, but our main concern is general majorities in this case, not outliers.
If you didn't know, this means that most searches only check your title and not the words in your ad's description section!
Since you now understand this, my experience has taught me that you are actually miles ahead of 70% of all other eBay sellers—and that's a very conservative estimate!
Now that you are aware of how crucial title keywords are, use the following priority list to choose the ideal ones for each of your ads:
Take these guidelines seriously, but keep in mind that not all of them will apply to every advertisement you run. Try your title with the maximum of 55 characters that are allowed. best to accomplish as many of these in this constrained space.
1. Use obvious keywords that are relevant to the product you're selling, and double-check their spelling.
2. One or two misspellings of the last rule's obvious keywords. (According to Google, 33% of all searches contain spelling errors)...GET THAT? A third! Remember This Section.
3. One or two all-purpose keywords for eBay, such as "no," "n/r," "no reserve," "free shipping," or "lot." Many professional buyers look for these keywords.
4. Additional generic keywords, such as "new," "free," "excellent," "pc," "USB," "DVD," "wholesale," or "supplies." These are very effective, but you can only use the ones that are pertinent to the item you're selling.
Take these now. Every time you're about to post an ad, write down some rules and make a list on a piece of paper. The list is typically far too long to fit in the title. Once you've completed your list, start paring it down using the priority system I just described until it fits within the allotted 55 characters.
Make sure to take the time to come up with unique titles for each one if you have more than one of the items to sell and plan to post multiple copies of your advertisement. If you don't, you're just wasting money if you use the same title on every copy. Your traffic can be significantly increased by using different titles for various versions of the same advertisement.
